Google Assistant

CES Playground

Experiential installation positioning the Google Assistant as the perfect helper at home or on the go.

We created a new way to get the audience and the Assistant’s attention. 


From billboards, to airport and hotel signage, even the monorail - wherever you went, "Hey Google" was there. 

The activation at CES was a tremendous success, with the Google Assistant taking 'best in show' at it's inaugural CES. Thus it began, our partnership with the Event's & Experiences team at Google. We look forward to sharing the latest installment in the coming weeks. 

Executive Creative Director
Jonathan Notaro

Creative Directors
Mike Calvert, Bucky Fukumoto, Eric Adolfsen, Carlton DeWitty

Johnna MacArthur

Associate Creative Director
Andres Rivera


Managing Partner
Devin Brook

Head of Production
Julie Shevach

3D Animators
Lucy Choi, Manuel Riedl, Minwoo Lee, Doug Bello,

Rachel Rardin, Matthew Lane Smith

Abigail Goh, Veronica Tolentino, Corey Langelotti, Diego Salinas, Jesse Harp, Tae Kim, Aaron Maurer, Kyra Odi, Diksha Watwani, Evan Di Leo, Mark Magnaye

Brad Turner, Eric Wais

Assistant Editors
Tyler Byrnes, Ariana McLean

2D Animators
Olle Engstrom, Seong Yeop Sim, Mike Costabile, Gerald Soto, Jim Forster, Deekay Kwon, Adam Stockett, Jay Kim, Paolo Garcia, Jaewoo Park, Paul Yung Jae Suh, Juan Beltre