Campaign key visual artwork for YouTube wallpaper.
The design will be irreverent, quirky, energetic, textural, human, with some maximalist Y2K vibes that are highly appealing to young adults right now.
The introduction of each character establishes the hero’s world using 3D objects that explode out and orbit around them.
An extensive object library will help in systemizing the design. This library will enable us to create a range of unique worlds, making the design process more efficient and flexible.
We translated the various Meta app UI/UX elements into our 3D world and placed them into the physical scenes so they could interact with our characters. While re-envisioned for this new world, their behavior stays true to the product. The visually cohesive system reinforces the interconnectedness of the Meta product ecosystem.
For the social campaign, we collaborated with Meta partnership personalities to transform the system into engaging stories, adapting the design to reflect their unique personas.