Capabilities
Starbucks had a very special ask of us: “Create a campaign for our Summer lineup that leverages the huge reboot of the brand’s new visual style.” This included their reimagined color palette, typography in motion, and a general vibe that feels both contemporary and fresh.
We immediately understood the vision for launching the new language to caffeine connoisseurs, crafting the spots using seamless transitions and match cuts, high-speed motion control rigs, and a bunch of energetic humans.
The result is a music-driven campaign that follows the beats of Young Franco’s “About This Thing” through crazy camera moves, ingredient blending, and elegant ‘slo-mo’ splashes.
Credits
ClientStarbucks
- Creative DirectorNico Casavecchia
- VFX SupervisorsAndrew Cook
- DesignersCam ChanJose CheccaSteve LeeYoon LeeJordan LyleSeba Morales
- Pre-Vis AnimatorsMario HernandezSiddarth JohnYas Koyama
- 3D AnimatorJeremie CarreonLaury Santoso
- CompositorsEric AlmerasDylan BrownKevin JonesRachel Keyete
- Flame ArtistAndy Dill
- EditorEric Greenburg
- Assistant EditorsAndrew PolichRuben Proenca
- Storyboard ArtistMax Forward
- ColoristLuis Silva
- CinematographerNeil Shapiro
- Final MixLime Studio
- CCOJonathan Notaro
- Managing PartnerDevin Brook
- Executive ProducerJuliet Rios
- Head of ProductionAmy Russo
- ProducerBeth Vogt
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