The newest Square Releases introduced tools that help business owners focus on what matters most: their service, their team, and their community.

Partnering with Square, Brand New School helped shape a series of short films that turn product updates into approachable moments of connection. Each story celebrates innovation made approachable: tools designed to make work feel lighter, smarter, and more human.

Through editorial storytelling and design-driven craft, we built warmth into every frame. The result feels clear but never cold, instructional but never distant: warm stories for the doers of the world.