Concept to Completion
We developed a unique visual style for Bitkey, combining storytelling with design-focused solutions to engage viewers. Our script highlighted the app's convenience, hardware security, and recovery tools, setting Bitkey apart from similar products.
The film showcases various locations and characters with dynamic camera work and animation. Our actors brought the magic to life by interacting with blooming flowers, global Bitcoin transfers, constructing a subway, performing action stunts, and selecting the perfect music track. We were involved in every production stage, enabling us to bring Bitkey to life in a magical way.
Our BNS team partnered with us each step of the way with creativity, accountability, humor, and the curiosity to learn about our product and customers so we could together tell a unique story in a way that hasn’t been done in our industry before.— Lindsey Grossman, Business Lead, Bitkey, Block, Inc.
Problem
How can we simplify the complexities of understanding cryptocurrency concepts, trust, product features, and global appeal in the world of crypto in a trustworthy manner?
Insight
While it can be hard to communicate the relationship between two disparate concepts like security and ease of use, there is a creative way to do so.
Solution
Bitkey = peace of mind. Our main focus will be on providing peace of mind, making security feel like second nature.
Results
Create a captivating story featuring a diverse global cast demonstrating various product uses. Use metaphorical storytelling to engage and leave a lasting impression of how the product can create everyday utility.
Credits
- Chief Creative OfficerJonathan Notaro
- Director & Creative DirectorDaniel Uribe
- EditorBrad Turner
- WritersTroy BurrowsDave Muhlenfeld
- StrategyNoah RabinowitzJonathan Notaro
- Storyboard ArtistFred Fassberger
- Lead DesignerJean-Michel Verbeeck
- DesignersDan BradhamJun YangTwyla WangJelly Wei
- 2D AnimatorAnthony Kim
- Head of CGRuss Wootton
- Technical DirectorDan Bradham
- 3D ModelersRyan ChongPedro CasavecchiaChristopher Rodriguez
- 3D ArtistsRuss WoottonDan Bradham
- Previs AnimatorsPaul WeiWalt Lubinski
- Head of VFXBlake "Bust'n B" Huber
- CompositorsAlexis JoRachel Rardin
- Matte PainterEdward Grad
- Assistant EditorRyan Rigley
- Color Grade:Mike Howell @ Color Collective
- Original Music, Sound Design & MixSqueak E. Clean
- ProducersGreg BehrensKyle McKeveny
- Managing PartnerDevin Brook
- Executive ProducerJohnna MacArthur
- Live Action ProducerDavid Wolfson
